Ads & Promotion Opportunities
Visibility pathways across the Discover the Heartland ecosystem
Promote Your Business Across the Heartland
Discover the pathways available for showcasing your business, attraction, or organization within the tri-state Heartland.
This page is designed to give you a clear, grounded understanding of what’s possible — without sales pressure or technical jargon.
When you’re ready, reach out and we’ll discuss the best fit for your goals.
Overview
Discover the Heartland (DTH) offers multiple visibility options for local businesses, tourism partners, nonprofits, and regional organizations.
These opportunities are not “ads” in the traditional sense. They are story-aligned placements within a regional identity platform.
Every placement fits cleanly into the structure of:
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Discover the Heartland (tourism, outdoor, experiences)
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Heartland Eats & Treats (restaurants, food, producers)
You choose the path that matches your goals.
Website-based placements
Below is a clear layout of the types of visibility you can choose from.
Featured Stories & Spotlights
Appear as a highlighted feature on:
- Discover the Heartland (tourism, outdoor, heritage)
- Heartland Eats & Treats (restaurants, local producers)
Story-driven features help:
- Build trust
- Highlight your identity
- Connect your business to the region
Guide & Journey Placement
Be included in:
- Regional guides
- Subregion overviews
- Curated journeys (e.g., scenic drives, outdoor routes, trails)
Ideal for:
- Attractions
- Lodging
- Outdoor experiences
- Museums and cultural sites
Seasonal Campaign Inclusion
DTH and HET run seasonal regional campaigns.
Examples:
- Spring outdoor routes
- Summer waterway experiences
- Fall scenic and heritage highlights
- Winter indoor and holiday features
Campaigns provide a surge in visibility during peak seasons.
Restaurant & Culinary Visibility
If you’re a restaurant, café, bakery, brewery, or producer, you can be featured on Heartland Eats & Treats through:
- Menu spotlights
- Seasonal food campaigns
- Culinary discovery passes
- Producer or product features
Marketing & Amplification Services
Below are partnership marketing services that extend your reach beyond the website.
SMS Marketing Services
Reach locals and visitors directly through targeted SMS campaigns that fit your goals.
Our SMS services can support:
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Restaurant specials
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Experience highlights
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Local event pushes
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Seasonal alerts
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Category-based promotions
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Limited-time offers
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Campaign-aligned messages
How SMS Works for Partners
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You choose your level of participation
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We handle the segmentation, timing, and delivery
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Messages are sent to relevant categories
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SMS can support features published on DTH/HET
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Optional: restaurant-specific codes, coupon integration, or deal submissions
Why SMS Matters
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Highest engagement channel
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Instant visibility
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Ideal for restaurants, events, and seasonal experiences
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Strong lift for partner campaigns
Social Media Campaigns & Takeovers
Extend your reach with coordinated content posted across Discover the Heartland and Heartland Eats & Treats social platforms.
What We Offer
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Campaign-aligned reels
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Story takeovers
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Multi-day spotlight sequences
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Experience-driven content
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Seasonal social pushes
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Restaurant/attraction highlights
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Cross-platform sharing (IG, FB, TikTok)
How Social Campaigns Work
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Content is planned based on your goals
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We produce or use approved media
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Posts align with your seasonal relevance
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Optional: collaborative posting, tags, or hashtag boosts
Why It Matters
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Powerful awareness driver
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Reaches locals AND travelers
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Integrates naturally with your features, guides, and campaigns
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Helps reinforce your brand identity in the Heartland ecosystem
Promotional Tools You Can Use
These tools help support your visibility across platforms.
1. Vouchers (Optional)
Create structured deals that encourage visits:
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Fixed-value vouchers
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Bonus-value vouchers
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Signature item vouchers
2. Passes (Optional)
Appear inside curated routes or themed passes:
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Culinary passes
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Experience passes
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Seasonal trails
3. Listings
Ensure your business appears on:
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Heartland Eats & Treats listings (food)
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Discover the Heartland listings (experiences)
Who Promotion Is For
These opportunities are a strong fit for:
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Restaurants & cafés
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Tourism attractions
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Local shops & producers
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Museums & nonprofits
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Lodging providers
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City/County organizations
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Chambers & visitor bureaus
Anyone wanting to reach locals and visitors within the tri-state region.
How to Get Started
There’s no complicated menu and no pressure.
Promotion options vary depending on your goals, season, and business type.
The simplest path is a conversation.
We’ll help determine:
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What visibility makes sense
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Where your business fits in the ecosystem
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When the right timing is
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Whether a campaign, listing, or story is the best match
Contact
Email: [email protected]
Regions Covered: Southeast Missouri • Southern Illinois • Western Kentucky
Let’s find the right visibility pathway for your business.
