Ad’s and Promotions
Overview
Discover the Heartland (DTH) offers multiple visibility options for local businesses, tourism partners, nonprofits, and regional organizations.
These opportunities are not “ads” in the traditional sense. They are story-aligned placements within a regional identity platform.
Every placement fits cleanly into the structure of:
- Discover the Heartland (tourism, outdoor, experiences)
- Heartland Eats & Treats (restaurants, food, producers)
You choose the path that matches your goals.
Featured Stories & Spotlights
Appear as a highlighted feature on:
- Discover the Heartland (tourism, outdoor, heritage)
- Heartland Eats & Treats (restaurants, local producers)
Story-driven features help:
- Build trust
- Highlight your identity
- Connect your business to the region
Guide & Journey Placement
Be included in:
- Regional guides
- Subregion overviews
- Curated journeys (e.g., scenic drives, outdoor routes, trails)
Ideal for:
- Attractions
- Lodging
- Outdoor experiences
- Museums and cultural sites
Seasonal Campaigns
DTH and HET run seasonal regional campaigns.
Examples:
- Spring outdoor routes
- Summer waterway experiences
- Fall scenic and heritage highlights
- Winter indoor and holiday features
Campaigns provide a surge in visibility during peak seasons.
Restaurant & Culinary Visibility
If you’re a restaurant, café, bakery, brewery, or producer, you can be featured on Heartland Eats & Treats through:
- Menu spotlights
- Seasonal food campaigns
- Culinary discovery passes
- Producer or product features
SMS Marketing Services
Reach locals and visitors directly through targeted SMS campaigns that fit your goals.
Our SMS services can support:
- Restaurant specials
- Experience highlights
- Local event pushes
- Seasonal alerts
- Category-based promotions
- Limited-time offers
- Campaign-aligned messages
How SMS Works for Partners
- You choose your level of participation
- We handle the segmentation, timing, and delivery
- Messages are sent to relevant categories
- SMS can support features published on DTH/HET
- Optional: restaurant-specific codes, coupon integration, or deal submissions
Why SMS Matters
- Highest engagement channel
- Instant visibility
- Ideal for restaurants, events, and seasonal experiences
- Strong lift for partner campaigns
